Want to grow your Salon or Spa Business to get your mojo back?

Then it’s time to learn the art of business from people who really know your industry, get your problems, walk the walk,and have the proven success in the industry.

About Us

What is Business Beyond Beauty?

Together powerhouse couple Rene and Justin have created their training and mentoring programs for hair and beauty business owners and their teams... Business Beyond Beauty.

Most therapists are amazing at their craft and they often decide to start their own businesses but have no idea about the skills needed to run a successful and sustainable business.

Business Beyond Beauty (BBB) helps these salon and spa owners learn how to run successful and profitable businesses. BBB will cover everything from branding, financials and profitability, systems, staff training, accountability, leadership, sales, systems, policies and procedures and much more.

As Rene has over 22yrs of business under her belt, 30yrs in the wonderful beauty industry; won loads of awards (including the 2024, 2023 and 2022 PBS Salon of the Year award and 2016, 2017, 2018 and 2019 ABIAs, to name a few); attended countless certified courses; and, had many wins and learnt from many losses over the years, Rene feels she has a wealth of knowledge to share. 

Her husband, Justin Herald, is also a co-mentor in BBB, and he has over 29yrs in business successes, he is a renowned public speaker including for the major hair and beauty industry events, as well as a mentor to many small to medium businesses. 

Together, they thrive on giving back to the hair and beauty industry and they simply love seeing others succeed to grow and evolve into being the best version they can be in business.

Rene says,

"Speaking with many colleagues and owners in my industry, it saddens me to know they are so far from their maximum potential and that with a little guidance and business knowledge they could be enjoying the art of business alongside their art of their craft in beauty and hair."

Many times it can be lonely in business and we see a large number of people struggle everyday. We see some that perhaps are not tapping into their highest potential, while others are exhausted and completely spent from the demands of running a business in an ever changing world. Feeling overwhelmed and of isolation is common and life balance and profits are scarce.”

This is what Business Beyond Beauty can help with — all of the above! AND we also can assist in training staff to consult, sell and achieve goals they never imagined.

We will guide you on the path to getting your mojo back and we can help you achieve the success you imagined when you decided to go into the beauty and hair industry as a business.

Business Beyond Beauty can assist in training you and your team in:

  • Sales & Upselling
  • Customer Service & customer retention
  • Branding / Marketing
  • How to grow your business without spending a cent
  • One-on-One Business Owner Mentoring
  • Industry Specific Staff Skill Training
  • Advanced Knowledge for Skin Conditions & Physiology
  • Creating Your ACTUAL Point Of Difference
  • Profitability & Understanding your Financials
  • KPIs, Team Productivity, rewards and Incentives.
  • Mapping out your Vision, Values and USP
  • Knowing your exact Ideal Client to attract & nurture them
  • Working ON your business while working IN your business
  • Leadership and Accountability skills
  • Killer consults and sales systems
  • Establishing your competitive edge 'Signatures'
  • Implementing Systems and Processes that work

What is mentoring?

It is NOT coaching, it is NOT a library of videos to download, it is NOT a cookie cutter way of business taught by others.

A true mentor is someone who has actually built a business from scratch, hired staff, made mistakes, experienced the highs & lows of business growth and
has the proven runs on the board to their success.

Introducing your personal mentors...
Rene Herald
+61 414 743 929
Rene@BusinessBeyondBeauty.com

Rene has been in the industry for over 30 years and is a specialist in her field. She holds a diploma in Beauty Therapy, is a Paramedical Aesthetician and certified educator (TAE) along with holding over 30 other certifications and vast experience on the floor as a therapist and as a business owner. Rene has a passion for her industry that is contagious. Over 22 years ago Rene launched her own Day Spa and Medi-Spa, Temple Skincare & Spa, in Sydney’s North-West. During that time she has experienced highs and lows with the growth of her business but has now taken it to being a nationally known success. Rene has been busy training many staff in not only her own business but many other salons and spas. 

Her success has been well noted – she has won Best Sales in Australia for their stocked skincare range, along with:

  • WINNER 2024 PBS Salon of the Year
  • WINNER 2024 Image Stockist of the Year
  • WINNER 2024 Pollogen Stockist of the Year
  • WINNER 2023  PBS Salon of the Year
  • WINNER 2021  PBS Salon of the Year
  • WINNER 2019 ABIA Salon/Spa of the Year Australia 
  • WINNER 2019 ABIA Salon/Spa of the Year NSW (4 treatment rooms & under)
  • WINNER 2018 ABIA Salon/Spa of the Year Australia (4 rooms & under)
  • WINNER 2018  Salon/Spa of the Year NSW (4 rooms & under)
  • WINNER 2017 Salon/Spa of the Year Australia
  • WINNER 2017 Salon/Spa of the Year (4 rooms & under) NSW
  • WINNER 2016 Spa Director of the Year
  • WINNER 2015 Australian Champion Business Awards
  • WINNER 2015 Local Business Awards
  • WINNER 2014 Business Person of the Year
  • WINNER 2014 Local Business Awards
  • WINNER 2013 Local Business Awards

Rene has a vast experience with not only the skills of the therapist but also in business issues of staff, sales, targets, marketing and the foundation for building and growing a successful business. She loves to raise the bar in this industry and empower staff and fellow business owners with the fundamental skills needed to keep a sustainable and successful business

Justin Herald
+61 414 666 622
Justin@BusinessBeyondBeauty.com

At the age of 25 with only $50 to his name, Justin Herald set about changing the course of his life. Justin created Attitude Inc, a clothing brand that became an International Licensing success that turned over in excess of $20 million per year. Justin’s success was so well noted that he was named the “INTERNATIONAL ENTREPRENEUR OF THE YEAR” for 2005/06.

He was also awarded the Future Leaders Award, which recognises him as being one of the 50 most influential leaders of the next generation in Australia. Justin is widely regarded as one of Australia’s leading experts in the areas of:

  • Business growth
  • Sales training
  • Upselling
  • Understanding where the customer/client is in the sales cycle
  • Customer Service Training
  • Getting the most out of staff

He is also the Managing Director of Customer Culture which is one of Australia’s leading Customer Service Training Companies that not only teaches staff how to give great service and experiences to their customers, but more importantly, WHY it is essential every day.

His website justinherald.com <http://justinherald.com> receives thousands of hits a month. He is the author of 8 international bestselling books and also personally mentors over 100 business owners each year. Justin is regarded as one of Australia’s most sought after speakers with engagements booked all over the country and overseas, speaking in front of 80,000 people each year.

We do not have a cookie cutter approach from a manual and we focus on not only the foundation of business but unlike those other ‘coaches’ we mostly focus on getting the staff to sell and reach the benchmarks needed to be successful and valuable therapists.